“Finally, some women’s gear that that doesn’t feel like it was designed by a man. ”
Not all performance gear is created equal. We were truly honored to shape a narrative for one of the world’s best female mountain bikers while showcasing a line specifically designed by and made exclusively for women.
Team rider, Vaea Verbeek gives viewers a fresh perspective on what mountain biking means to her and how she finds her line.
It was important for us to focus on the gear and highlight all the thought and design that goes into every piece of TLD equipment made for female athletes.
Being able to tell similar stories across both MTN and MX categories was an added bonus for consistency and the overall campaign narrative for 2020.
Services:
Strategy / Creative Direction / Post-Production / Music Composition + Sound Design