In 2018, Troy Lee Designs team competed in the head-to-head specialty race event put on by Red Bull called “Straight Rhythm”.
Wanting to stand out from the competition and embrace the spirit this event was about, TLD rolled out a special race gear set of skeleton bones for the late October race. The gear was eye-catching and got an overwhelming response, not to mention that team rider Shane McElrath took 1st place.
There was such a huge demand for it that the brand decided to put the race set in the line for the 2019 Fall Season, and enlisted the help of PLAZMA to make a big splash for the launch of this highly anticipated release.
We developed and produced a unique campfire story of a ghostly rider in the desert night to launch the product release the week of Halloween and the 2019 edition of Red Bull’s event.
“PLAZMA killed this one!
This was our first project with them and they took a small idea and turned it into something special for us to launch a successful product.
Since then, they’ve become an amazing partner to us and feel like an extension of our team. I’m stoked to have them as an important marketing resource to Troy Lee Designs.”
Shot On Location:
Kramer Junction Desert, CA
Services:
Strategy / Creative Direction / Production / Post-Production / Music Composition