Troy Lee Designs are firm believers in the idea that you only get one lap around the track, and for that, life is about what inspires passion, emotion, and pleasure in a person. And for the brand and their commuity of avid mountain bike enthusisiasts and competitors, that passion is riding bikes in the great outdoors.
The campaign kick-off video carried a lot of weight on its shoulders. In a short amount of space, it needed to capture an audience, express brand values and keep them coming back for more. My Line MTB was the perfect vehicle to inspire the growing mountain bike community to go out and ride.
“PLAZMA has exceeded my expectations at every turn, on every project.
It’s refreshing to work with people who go the extra mile to over-deliver work
that captures the spirit of the brand.”
Services:
Strategy / Creative Direction / Post-Production / Music Supervision + Licensing