Developed for off-roaders by off-roaders, onX Offroad guides your success no matter where you are or what you ride and drive. Equal parts trail guide and route planner, this innovative app keeps you on track when off-the-grid with trail information, a robust feature set and a decade of know-how. Whether on 2 or 4 wheels, they’re your single mobile source of info so you can confidently navigate to any destination off the paved road without a wi-fi signal.
onX was a great fit with PLAZMA™ because of our fundamental passion for the outdoors, exploration, and getting our hands dirty.
Under a tight weather window and Winter bearing down, we rallied Jeeps, dirt bikes, ATVs and overland vehicles across the remote Tobacco Root Mountains of Montana and captured the thrill of going off-road with the onX Off-Road app. We then crafted a brand anthem video highlighting the idea that with the right tools, any destination and possibility is within reach.
The video was released as the centerpiece of the brand’s activation at the automotive aftermarket’s SEMA Show, earning them the show’s 2020 Global Media Award in the process.
“I’ve had the opportunity to work with many talented partners over the years with the founders of PLAZMA being among them. Having collaborated with them in several different capacities over the years is the reason they were the first people I called. There was zero doubt about their passion, vision, ability to deliver, quality of work, and shared exceptional standards of the final product.
On this project, their team delivered above and beyond
all expectations. Given a tight timeline, challenging location, and dedication to create some beautiful work together, they made it happen throughout every step in the process.
The resulting branded content they created was a main contributor in the selection process that recognized onX Offroad as the winner of the 2020 Global Media Award at the SEMA Automotive Aftermarket Show in Las Vegas.
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Shot On Location:
Tobacco Root Mountains, Montana
Services:
Strategy / Creative Direction / Still Photography / Production / Post-Production / Music Supervision