For over 30 years, Benchmade has been designing and building world-class products for world-class customers. Their knives are made for the most demanding consumers; from special operations forces to elite backcountry hunters.
The company was founded on the mission to create something better; something exceptional. When people choose to purchase a Benchmade product, they do so because they want the best. In fact, they demand it.
In 2019, Benchmade enlisted our help to elevate global brand awareness through the design and development of their apparel and accessories business. Our objective was to bring a fresh creative perspective and high-quality execution that delivered on the same expectation consumers had for the hardgoods line.
To date, PLAZMA™ has delivered premium apparel for the Holidays, a Limited Edition Capsule Collection with Montana artist Casey Underwood, and a full range of hats, tees and fleece for Men, Women and Kids for Spring 2020.
“The PLAZMA™ team brings a unique balance of creativity,
passion, and experience to each project.
Our collaboration has enhanced brand visibility through premium apparel design
and development that continues to generate energy across the organization.
In the creative services space, they’re able to provide novel solutions
to a broad array of brand challenges.”
Services:
Strategy / Creative Direction / Art Direction / Product Design and Development
Product Line Management