The James Brand was created in Portland, Oregon in 2012 by a group of designers and adventurers who were looking for something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, they decided to put pen to paper and design something new: products made with premium materials, a minimalist design aesthetic, and clear attention to the details. They make knives and tools that are a better reflection of their values and lives. Modern, minimal everyday carry is what the James brand is all about. All day.
Every Day.

TJB approached Plazma to create their first brand anthem.

We love good product. And good people. The folks over at the James brand check both boxes with a big fat bold X. The design aesthetic matches our own goal of being simple, premium and functional. No bells and whistles. Just what you need. When you need it. No more. No less.

Aligning with brands that represent who we are makes the work an organic process. We are in a flow state with our clients and the results speak for themselves. When you watch the James Brand anthem, you understand who they are, what they make and why they do it. We are currently in production on multiple projects with their team in Portland and California.