Like many other industries, the live music business has been badly damaged by the ravages of the COVID-19 pandemic. This is exactly the type of situation the MUSIC POLICY FORUM (MPF) was created to address. As a non-profit organization they advise governments, organizations and businesses on how to effectively engage with the music community and advance their objectives, including strategic planning, coalition building and campaign management. Resource musicians and members of the music industry who are interested in effectively engaging with policymakers, researchers, philanthropy and advocacy organizations work directly with MPF.
MPF introduced a new pilot program called REVS (Reopen Every Venue Safely) to encourage the strongest health standards inside music venues while actively supporting venue owners and artists.
The organization asked PLAZMA to create a brand identity system and video content that describes the live venue crises and how high the stakes have become as the pandemic continues. We developed new animated assets, edits, along with an audio score to craft a story that emotionally appeals to those who are fighting to keep the live music industry alive.
2020 Participating Pilot Cities
• ALBUQUERQUE, NM
• AUSTIN, TEXAS
• CHARLOTTE, N. Carolina
• CHICAGO, ILLiNOIS
• CLEVELAND, OHIO
• DENVER, COlorado
• LOS ANGELES, CA
• LOUISVILLE, Kentucky
• NEW ORLEANS, Louisiana
• PORTLAND, ORegon
• SEATTLE, WashingtoN
Services:
Strategy / Creative Direction / Art Direction / Design
Production / Post-Production / Animation + Motion Graphics
Music Composition + Recording / Music Supervision
““In the midst of the pandemic the Music Policy Forum faced a real challenge:
how to showcase the multilayered and complicated Reopen Every Venue Safely (REVS) initiative
in a manner that connected both with hundreds of existing stakeholders
and an unlimited potential audience that had no idea what we were up to.
Thankfully, we had PLAZMA in our corner.
They approached the task with curiosity, empathy and professionalism.
The result was a crisp, smart and focused story, brand identity
and video that got the message out in an effective fashion.
We are so appreciative of their creativity and commitment.””