A major component of a product’s success can be attributed to the expertise of the company selling it. Does the consumer trust the product will perform as advertised? Is the brand authentic? Experienced? These questions can often be difficult to address for an upstart. It was important we personify the voice of Harvest Hero while providing a service that would illustrate their knowledge and expertise.

The Farmer John live action series allowed resident agronomist, John Carroll and his Daughter Jane, the opportunity to explore the A-Z of all things soil, plants, growing and gardening. Through a ten-part series, filmed on location at John’s farm in Snohomish, WA., we provided an authentic platform to display knowledge and give the consumer a valuable guide for all things horticulture. Get your hands dirty and dive in.