What do you do with your boots when they reach the end of the road? Most people say goodbye. But not here. Danner provides customers with an option to extend the life of their footwear through a process they call Re-Crafting. It might be as simple as replacing an outsole or it could be the reconstruction of the entire boot. If the boots are fixable, Danner will breathe new life into them.
The owner of said boots deepens the connection with that well worn pair of kicks while keeping them out of the landfill. We call that a win for everyone. Through a series of informational films and photography, PLAZMA™ showed the who, how, what and why’s of Re-Crafting, enabling a smoother customer experience and a better understanding of how every customer can leave a smaller footprint.
Shot On Location:
Portland, Oregon
Services:
Strategy / Creative Direction / Art Direction / Design / Illustration
Production / Photography / Post-Production / Animation + Motion Graphics
Music Composition + Recording / Music Supervision