Strategic partnerships with Gore-Tex, Vibram and Primaloft
have enabled Danner to stay on the cutting edge of innovation, materials and design. This six-part video series highlights the details and benefits of a multitude of technologies and materials that keep your feet dry, warm, sure footed. Through a dynamic
combination of high speed film, custom illustration and type treatments, and motion graphics and animation, the tech story comes through in a unique and compelling way.
Danner boots stand the test of the time because they build boots the right way. No corners are cut. No stone is left unturned. Danner has been making boots for over 90 years and while many of the processes and hand made techniques have remained unchanged, technology has enabled Danner to make a great product even better.
Custom Illustration + Typography Treatment
Shot On Location:
Multiple Locations in Oregon
Services:
Strategy / Creative Direction / Art Direction / Design / Illustration
Production / Post-Production / Animation + Motion Graphics
Music Composition + Recording / Music Supervision