After its acquisition by Royal Aloha, Inc., the Bad Ass Coffee
of Hawaii brand was prepared to make a sizable splash on both the Hawaiian Islands and the rest of the continental United States. As the company grows its franchises across the US, PLAZMA™ partnered with the brand to drive awareness through paid social media strategy / planning and execution, branded video content, digital advertising and graphic design, on-location content shoots in Hawaii, as well as limited time offer campaigns and speciality merchandise design.
PLAZMA™ understands the multi-faceted voice of the brand, and we continue to shape its narrative for an ever expanding audience. Since the beginning of our partnership, we’ve helped the company release its mobile app, launch a loyalty program, open multiple new locations across the U.S. and secure dozens of new franchise deals. The brand has seen exponential growth in their social media presence and in overall franchise and enterprise revenue year to date. The results have been nothing short of being “badass”—pun intended.
Shot On Location:
Maui, Hawaii / Orange County, California
Services:
Strategy / Creative Direction / Art Direction / Design / Illustration
Production / Post-Production / Animation + Motion Graphics
Music Licensing / Music Supervision